Automotive Search Marketing: A Car Dealer's Guide to Google

by Alex Melen

Overview

A detailed account of the latest and greatest in online marketing strategies for car dealers looking to take their digital marketing to the next level.

• Learn what it takes to plan and implement a search marketing strategy using the latest techniques to maximize your ROI.
  
• Detailed description of Google ranking signals to help you improve your SEO and jumpstart your organic search traffic.
  
• Learn advanced PPC implementations to revamp your Google Ads campaigns and increase your business immediately.
  
• Leading digital marketer explains how to select an advertising agency, evaluate performance, and continuously optimize your campaigns.

A must-have for car dealers looking to increase the effectiveness of their digital marketing. Alex Melen uses his three-decades of digital marketing expertise to provide car dealers with the knowledge they need to optimize their online marketing and sell more cars in a highly competitive market.

Product Details

BN ID:	2940185945346
Publisher:	Alex Melen
Publication date:	04/18/2024
Sold by:	Barnes & Noble
Format:	eBook
File size:	5 MB

About the Author

Alex Melen is an award-winning entrepreneur, keynote speaker, and the co-founder of SmartSites, a digital marketing agency that has grown from a handful of digital visionaries to a team of over four hundred full-time employees, spanning six offices worldwide.
SmartSites has been featured in AdWeek and the Inc. 5000 for numerous consecutive years as one of the fastest-growing digital agencies. SmartSites continues to be America’s top-rated digital marketing agency with a data-driven and customer-centric approach applicable to every industry.
Alex is a long-time automotive enthusiast and has become a thought leader in the automotive dealership industry, having spoken at NADA, Digital Dealer, Driving Sales, and NIADA. He has also been featured in Business Week’s Top 25 Entrepreneurs, Bloomberg, NPR, and more.
Alex immigrated to New York City from Kyiv, Ukraine, in 1992. He founded T35 Hosting in 1997 and graduated from Babson College in 2006. Alex then worked as a digital manager at Publicis before starting SmartSites with his younger brother in 2011.

Editorial Reviews

Alex Melen has created nothing short of an essential guide for businesses seeking to leverage the power of search engine marketing to accelerate growth... Whether you're new to digital marketing or a seasoned pro, this book is a must-read for anyone seeking to stay ahead of the curve in today's competitive landscape.

Mauricio Orantes - Director of Partner Development Microsoft Advertising

From a young age, Alex had two obsessions: cars and computers. At ten years old, he disassembled our family's first home computer and meticulously examined each part... So, when the opportunity to market an automotive dealership first presented itself, I knew that this was the start of something big. Automotive digital marketing sums up all of Alex's passions into one.

Michael Melen - Co-Founder SmartSites

Automotive Search Marketing is a Tour De Force of online marketing wisdom. Visionary digital marketer Alex Melen comprehensively details the steps dealerships can and should take to turbocharge their online outreach efforts. Highly recommended for car dealers looking to improve their ability to generate sales over the internet.

John Kaufman - Dealer Operator Manhattan Motorcars

Alex Melen's book on search engine marketing for car dealerships is a must-read for car dealership owners and marketing directors. Alex was one of the early digital marketers at Publicis, one of the top three largest and most competitive advertising agencies in the world... With Melen's insights and expertise, car dealerships can gain a competitive edge in the ever-evolving digital landscape and succeed in a world where understanding online consumer behavior is critical.

Lyamen Savy - CEO 321 Ignition

A must read for any car dealers interested in bringing in more business online. Automotive Search Marketing is a phenomenal resource for any dealership looking to up its digital marketing game. From SEO to PPC and more, online marketing guru Alex Melen provides a step-by-step template that dealerships can use to boost the efficacy of their online marketing.

Joe Brown - Marketing Director Frank Leta Auto Group