The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
1123939533
Automotive Management: Navigating the next decade of auto industry transformation
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
19.95
In Stock
5
1
Automotive Management: Navigating the next decade of auto industry transformation
288
Automotive Management: Navigating the next decade of auto industry transformation
288Paperback(2nd ed.)
$19.95
19.95
In Stock
Product Details
| ISBN-13: | 9783110489309 |
|---|---|
| Publisher: | De Gruyter |
| Publication date: | 06/20/2016 |
| Edition description: | 2nd ed. |
| Pages: | 288 |
| Product dimensions: | 6.69(w) x 9.45(h) x (d) |
| Age Range: | 18 Years |
From the B&N Reads Blog