Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples

by Greg Gifford, Jason Hanshaw, Guilda Hilaire (Foreword by)

Overview

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency.
Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency.
By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.

Product Details

ISBN-13:	9781803244648
Publisher:	Packt Publishing
Publication date:	04/18/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	456
File size:	10 MB

About the Author

Greg Gifford, also known as Gortonington inside the Salesforce Marketing Cloud community, is a Salesforce MVP, Salesforce Marketing Champion, Trailblazer Community Group Leader, and a subject matter expert on the platform. As founder and managing director of HowToSFMC, Greg has made a large investment in the community and has striven to create a nurturing and learning-focused environment. Greg is also the owner and author of a blog, gortonington, where he posts interesting things he learns about Marketing Cloud or any other helpful tips or advice he can share. Greg is also very active on Salesforce Stack Exchange and is currently the top Marketing Cloud contributor of all time there under his alias, Gortonington. Greg is currently employed at Merkle as the director of SFMC engineering.
Jason Hanshaw is a Salesforce Marketing Cloud engineer with extensive experience in building solutions for the platform. A former web developer, he brings a background in web application development to Marketing Cloud in order to build innovative solutions that extend capabilities and meet complex needs. He is the author of the blog InvokeCreate where he shares project-based examples for getting the most out of the platform. Jason is an avid contributor on Stack Exchange and within digital marketing communities, and is always seeking to grow his knowledge and share his own with others.

Table of Contents

Table of Contents

1. What is Automation?
2. SFMC Automation Tools
3. SFMC Automation Best Practices
4. Automating Email Sends
5. Automating Your ETL and Data
6. The Magic of Script Activities
7. The Power of In-Step APIs
8. Creating Mini Web Apps
9. Getting Started with Custom Integrations
10. Exploring SFMC as a Piece of the Puzzle
11. Exploring SDKs, APIs, and Specs
12. Webhooks and Microservices
13. Exploring Custom Journey Builder Activities
14. Carpe Omnia