Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan / Edition 1

by Dean A. Shepherd, Evan J. Douglas

Overview

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

Product Details

ISBN-13:	9780761914778
Publisher:	SAGE Publications
Publication date:	12/21/1998
Series:	Entrepreneurship & the Management of Growing Enterprises
Edition description:	First Edition
Pages:	192
Product dimensions:	6.00(w) x 9.00(h) x 0.42(d)

Table of Contents

Sources of Early-Stage Financing
Roles and Equity Shares in the New Venture
Evaluate the Business from the Investor's Perspective
Evaluate the Managers from the Investor's Perspective
The Three-Stage Communication Strategy
Write a Compelling Business Plan
Successfully Presenting and Defending Your Business Plan
Valuing the Business and Negotiating the Deal
Summary and Conclusions

Editorial Reviews

Designed to help entrepreneurs gain funding for the launch and/or expansion of their new business venture. The authors focus on issues prior to and following the submission of the business plan to a prospective investor rather than on the actual business plan itself. They discuss sources of early-stage financing, roles and equity shares in the new venture, evaluating the business from the investor's perspective, the three-stage communication strategy, presenting and defending the business plan, and valuing the business and negotiating the deal. Intended as a resource for entrepreneurs as well as a textbook for courses in business plan writing, new venture funding, strategic management, organizational studies, marketing, economics, and technology management. Annotation c. by Book News, Inc., Portland, Or.

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