Attracting Attention: Promotion and Marketing for Tourism Attractions

by Andi Stein

Overview

This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public.

Product Details

ISBN-13:	9781433124150
Publisher:	Peter Lang Inc., International Academic Publishers
Publication date:	07/17/2015
Pages:	198
Product dimensions:	83.74(w) x 110.00(h) x (d)

About the Author

Andi Stein (PhD, University of Oregon) is Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to becoming a professor. She is the author of Why we Love Disney: The Power of the Disney Brand (Peter Lang, 2011), and co-author of An Introduction to the Entertainment Industry (Peter Lang, 2009) and News Writing in a Multimedia World (2004).

Table of Contents

Contents: Types of Attractions – Attraction Development – Promotion, Advertising, and Marketing – Media Relations – Social Media Marketing – Sales Promotions and Merchandising – Special Events – Guest Relations and Customer Service – Employee Relations – Crisis Communications – Social Responsibility and Sustainability – Suggested Readings – Attraction Fun Fact Sources.