Attitudes And Persuasion: Classic And Contemporary Approaches / Edition 1

by Richard E Petty, John T Cacioppo

Overview

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Product Details

ISBN-13:	9780813330051
Publisher:	Westview Press
Publication date:	01/26/1996
Edition description:	REPRINT
Pages:	336
Sales rank:	728,144
Product dimensions:	5.90(w) x 8.90(h) x 0.90(d)
Lexile:	1440L (what's this?)

About the Author

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

Table of Contents

Attitudes and Persuasion — Foreword — Preface — Attitudes and Persuasion — Introduction to Attitudes and Persuasion — Conditioning and Modeling Approaches — The Message-learning Approach — Judgmental Approaches — Motivational Approaches — Attributional Approaches — Combinatory Approaches — Self-persuasion Approaches — Epilog: A General Framework for Understanding Attitude Change Processes