Geng Cui is Professor of Marketing and International Business at Lingnan University, Hong Kong, China. His research interests include consumer behaviour and marketing in China, foreign direct investment strategies and performance, and quantitative models in marketing. His works have appeared in leading academic journals. He has been a consultant to local and overseas organizations on China business and marketing strategies.
T. S. Chan is Shun Hing Chair Professor of Marketing at Lingnan University, Hong Kong, China. T. S. has published widely in the areas of international marketing channel strategies, cross-cultural consumer behaviour, and the development of Chinese Multinationals. He is Chair of the Southeast Asia Chapter of the Academy of International Business, and Vice President (Quality Assurance) for UNESCO Hong Kong Association. He consults for corporations, universities, and government agencies in Hong Kong and abroad.
