As Long as We Both Shall Love: The White Wedding in Postwar America

by Karen M. Dunak

Overview

In As Long as We Both Shall Love, Karen M. Dunak provides a nuanced history of the American wedding and its celebrants. Blending an analysis of film, fiction, advertising, and prescriptive literature with personal views from letters, diaries, essays, and oral histories, Dunak demonstrates the ways in which the modern wedding epitomizes a diverse and consumerist culture and aims to reveal an ongoing debate about the power of peer culture, media, and the marketplace in America.

Product Details

ISBN-13:	9781479858354
Publisher:	New York University Press
Publication date:	04/05/2016
Edition description:	Reprint
Pages:	254
Product dimensions:	6.00(w) x 8.90(h) x 0.80(d)

About the Author

Karen M. Dunak is Professor and Arthur G. and Eloise Barnes Cole Chair of American History in the Department of History at Muskingum University. She is the author of As Long As We Both Shall Love: The White Wedding in Postwar America.

Table of Contents

CONTENTS
Acknowledgments vii
Introduction 1
1. “Linking the Past with the Future” 13
Origins of the Postwar White Wedding
2. “The Same Thing That Happens to All Brides” 44
Luci Johnson, the American Public, and the White Wedding
3. “Getting Married Should Be Fun” 75
Hippie Weddings and Alternative Celebrations
4. “Lots of Young People Today Are Doing This” 102
The White Wedding Revived
5. “It Matters Not Who We Love, Only That We Love” 134
Same-Sex Weddings
Conclusion 169
Notes 183
Bibliography 223
Index 239
About the Author 244

Editorial Reviews

"It's easy to poke fun at the frou-frou, the Bridezillas, and the chocolate fountains. Karen Dunak prefers a more sophisticated undertaking, reading the desire for a lavish wedding as a personal and political statement of the American Dream. She traces the rise of coupledom and the decline in maternal authority and approval of neighbors and relatives to postwar affluence. . . . Dunak's innovative research ranges from plumbing the personal recollections of the happy couples to the emergence of the public belief that even when a president's daughter married, it was all about them."

Elizabeth Pleck

"Persuasively argues that widespread acceptance of the idea that each white wedding canand perhaps shouldhave at least one element of unique self-expression has insured the continuing popularity of formal weddings. Without the option of some measure of variation, the 'cookie-cutter' white wedding would have become a stale and outmoded ritual. Instead, it remains a popular rite whose familiar general contours make it a comfortable and welcoming ceremony for Americans of diverse backgrounds but whose individualized details allow it to express the unique characteristics, interests, and perhaps politics of the couple at its center."

Katherine Jellison

"Dunaks diverse, interconnected narratives show how the American wedding offers a universal promise of love and happiness while also providing participants with an opportunity to publically perform their values and aspirations. [] Dunaks book is historically illuminating and highly readable. Through the authors account, we see how the weddings malleability has allowed it to endure as a meaningful rite of passage and beloved site of expression and individuality, one that is deeply tied to an ever-changing American culture."

Journal of American Culture

"In this well-researched and often entertaining examination of the symbolic meaning of the wedding ceremony in the post-WWII US, historian Dunak (Muskingum Univ.) argues that the evolution of marriage ceremony mirrors national cultural changes over the past several decades."

Choice - K.B. Nutter

"Dunak has written a very engaging account of the stunning cultural malleability of the wedding as it responded to the changing sensibilities and desires of American couples. She deserves great praise for addressing alternative forms like the hippie wedding. But above all, Dunak compels us as no one else has with the fascinating and very important intertwined stories of white heterosexual weddings and gay and lesbian commitment and marriage ceremonies."-Christina Simmons,University of Windsor

"Persuasively argues that widespread acceptance of the idea that each white wedding can—and perhaps should—have at least one element of unique self-expression has insured the continuing popularity of formal weddings. Without the option of some measure of variation, the 'cookie-cutter' white wedding would have become a stale and outmoded ritual. Instead, it remains a popular rite whose familiar general contours make it a comfortable and welcoming ceremony for Americans of diverse backgrounds but whose individualized details allow it to express the unique characteristics, interests, and perhaps politics of the couple at its center."-Katherine Jellison,Ohio University

"For readers interested in recent developments in American wedding practices, this volume has much to offer."-Vicki Howard, American Historical Review

From the Publisher