Artificial Intelligence for Marketing: Practical Applications

Artificial Intelligence for Marketing: Practical Applications

by Jim Sterne

Narrated by Gary Allan Poe

Unabridged — 11 hours, 11 minutes

Artificial Intelligence for Marketing: Practical Applications

Artificial Intelligence for Marketing: Practical Applications

by Jim Sterne

Narrated by Gary Allan Poe

Unabridged — 11 hours, 11 minutes

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Overview

This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.



Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:



¿ Speak intelligently about Artificial Intelligence and its advantages in marketing



¿ Understand how marketers without a Data Science degree can make use of machine learning technology



¿ Collaborate with data scientists as a subject matter expert to help develop focused-use applications



¿ Help your company gain a competitive advantage by leveraging leading-edge technology in marketing



Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies-and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Product Details

BN ID: 2940172393853
Publisher: Ascent Audio
Publication date: 04/24/2018
Edition description: Unabridged

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