Archipelago Tourism: Policies and Practices

by Ashgate Publishing Ltd (Other)

Overview

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations.

The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

Product Details

ISBN-13:	9781472424327
Publisher:	Ashgate Publishing Ltd
Publication date:	04/28/2015
Series:	New Directions in Tourism Analysis
Sold by:	Barnes & Noble
Format:	eBook
File size:	6 MB

About the Author

Godfrey Baldacchino is Professor of Sociology at the University of Malta, Malta; Island Studies Teaching Fellow and outgoing Canada Research Chair (Island Studies) at the University of Prince Edward Island, Charlottetown, Canada; and Visiting Professor of Island Tourism at the Università di Corsica Pasquale Paoli, France.

Table of Contents

Contents: Foreword, Richard W. Butler; Editorial: more than island tourism: branding, marketing and logistics in archipelago tourist destinations, Godfrey Baldacchino; Review essay: navigating a world of islands: a 767 island odyssey, Stephen A. Royle. Part I Mediterranean Sea: Patterns of transportation for tourists and residents in the Aegean archipelago, Greece, Sofia Karampela, Thanasis Kizos and Andreas Papatheodorou; The Malta-Gozo-Comino story: implications of a Malta-Gozo fixed link on tourism activity, Samantha Chaperon and Nadia Theuma; Tourism relationships between Sardinia and its islands: collaborative or conflicting?, Rita Cannas and Ernestina Giudici. Part II Atlantic Ocean: Contrived complementarity: transport logistics, official rhetoric and inter-island rivalry in the Azorean archipelago, Godfrey Baldacchino and Eduardo Costa Duarte Ferreira; Cape Verde 2.0: branding and tourism development across the archipelago, Pedro F. Marcelino and Luzia Oca González; A tale of two Guernseys: tourism branding and island hopping in an archipelagic context, Henry Johnson; Remote yet close: the question of accessibility in the Faroe Islands, Rosemarie Ankre and Per-Åke Nilsson; Navigating the Caribbean archipelago: an examination of regional transportation issues, Sherma Roberts, John N. Telesford and Jennifer V. Barrow; The Bahamas: individual island branding for competitiveness in archipelago tourism, Sophia A. Rolle. Part III Pacific Ocean: Competing islands? The Mamanuca and Yasawa islands, Fiji, John Connell; Travel dynamics in the Hawaiian archipelago, USA, Luciano Minerbi. Part IV Indian Ocean: The potential of tourist zones in the Maldives: obscured behind the ‘sunny side of life’?, Fathimath Amira; Travelling the Mascarenes: Creoleness in tourism policies and practices on La Réunion, Mauritius and Rodrigues, Carsten Wergin. Conclusion: archipelagic tourism: synthesis and reflections, Dimitri Ioannides and Evangelia Petridou; Index.