Table of Contents
Preface: The Other "AI" (or Anthropology Intelligence) xi
Part 1 Making the "Strange" Familiar
1 Culture Shock (or What Is Anthropology Anyway?) 3
2 Cargo Cults (or Why Did Globalization Surprise Intel and Nestlé?) 29
3 Contagion (or Why Can't Medicine Alone Stop Pandemics?) 55
Part 2 Making the "Familiar" Strange
4 Financial Crisis (or Why Do Bankers Misread Risks?) 77
5 Corporate Conflict (or Why Did General Motors' Meetings Misfire?) 99
6 Weird Westerners (or Why Do We Really Buy Dog Food and Daycare?) 117
Part 3 Listening to Social Silence
7 "Bigly" (or What Did We Miss About Trump and Teenagers?) 141
8 Cambridge Analytica (or Why Do Economists Struggle in Cyberspace?) 155
9 WFH (or Why Do We Need An Office?) 177
10 Moral Money (or What Really Drives Sustainability?) 203
Conclusion: Amazon to Amazon (or What If We All Thought Like Anthropologists?) 223
Postscript: A Letter to Anthropologists 233
Acknowledgments 237
Notes 241
Bibliography 265
Index 269