Announcing: Broadcast Communicating Today (with InfoTrac) / Edition 5

Announcing: Broadcast Communicating Today (with InfoTrac) / Edition 5

ISBN-10:
0534563104
ISBN-13:
9780534563103
Pub. Date:
08/04/2003
Publisher:
Cengage Learning
ISBN-10:
0534563104
ISBN-13:
9780534563103
Pub. Date:
08/04/2003
Publisher:
Cengage Learning
Announcing: Broadcast Communicating Today (with InfoTrac) / Edition 5

Announcing: Broadcast Communicating Today (with InfoTrac) / Edition 5

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Overview

This text presents an introduction to the mechanics, tools, and techniques of television and radio announcing. The text's clear and concise writing style and practical approach have been its consistent strengths and selling points.

Product Details

ISBN-13: 9780534563103
Publisher: Cengage Learning
Publication date: 08/04/2003
Series: Wadsworth Series in Broadcast and Production
Edition description: REV
Pages: 512
Product dimensions: 6.42(w) x 10.60(h) x 0.91(d)

About the Author


Carl Hausman is Professor of Journalism at Rowan University in Glassboro, NJ. He holds a Ph.D., the Union Graduate School and did his post-doctoral fellowship at New York University) He is the author of 20 books, including several texts on broadcasting and journalism. His works also include investigative and explanatory books, articles, and columns, and he has appeared on a variety of talk shows including the O'Reilly Factor, ABC's World News Now with Anderson Cooper, CBS Radio's Capitol Voices, and CNN's Outlook. A former talk show host and anchor, Hausman has also done voice-over work for a variety of corporate and institutional clients. His academic specialty is media ethics, and he has written two books on the subject and testified before Congress on ethics issues.

Philip Benoit is an adjunct professor of English at Pennsylvania's Millersville University. He was the director of public affairs at Middlebury College in Vermont, and associate vice president for communications at Franklin & Marshall College in Lancaster, Pa. Benoit has a broad background in radio, television, and public relations and he was the first director of the broadcasting academic program at SUNY Oswego. He was executive officer of the American Forces Network in Europe and American Advisor to the Vietnamese Armed Forces Radio Network.

Fritz Messere is founding dean of the School of Communication, Media and the Arts at the State University of New York at Oswego. A member of Oswego's communication studies faculty since 1977, Messere is a former coordinator of its broadcasting and mass communication program and two-time department chair. Messere received both his bachelor's and master's degrees from Oswego and did post-graduate work at Cornell University. He is the co-author of five textbooks on electronic media and communication, including "Broadcasting, Cable, the Internet and Beyond." He is a nationally recognized expert on broadcasting regulation and telecommunications. Messere has served as external assistant to FCC Commissioner Mimi Wayforth Dawson, as senior fellow of the Annenberg Washington Program in Communication Policy, and on the Rural Policy Research Institute's National Experts Panel on Telecommunications.

Lewis B. O¿Donnell (Ph.D., Syracuse University) is Professor Emeritus of Communication Studies at SUNY Oswego. O¿Donnell, former president of a radio station ownership group, has worked in a variety of management and performance positions in radio and television. He has been awarded the Frank Stanton Fellowship by the International Radio and Television Society and the New York State Chancellor¿s Award for Excellence in Teaching.

Table of Contents


Preface. Foreword. 1. The Communicator in Modern Media. 2. Improving Your Speaking Voice. 3. Understanding the Message. 4. Communicating the Message. 5. Radio Staff Announcing. 6. News Announcing Basics. 7. Television News Announcing. 8. The Craft of Interviewing. 9. Television and Radio Specialties. 10. Commercials and Acting. 11. Polishing Your Skills. 12. Career Advancement. Appendix A: Drill Material: News, Sports, Weather, and Miscellaneous Wire Service Copy. Appendix B: Drill Material: Scripts and Commercial Copy. Appendix C: Focus on Technique: Pronunciation by the book. Glossary. Suggested Readings. Index.
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