Animated Personalities: Cartoon Characters and Stardom in American Theatrical Shorts

This pioneering book makes the case that iconic cartoon characters, such as Mickey Mouse, are legitimate cinematic stars, just as popular human actors are.

Mickey Mouse, Betty Boop, Donald Duck, Bugs Bunny, Felix the Cat, and other beloved cartoon characters have entertained media audiences for almost a century, outliving the human stars who were once their contemporaries in studio-era Hollywood. In Animated Personalities, David McGowan asserts that iconic American theatrical short cartoon characters should be legitimately regarded as stars, equal to their live-action counterparts, not only because they have enjoyed long careers, but also because their star personas have been created and marketed in ways also used for cinematic celebrities.

Drawing on detailed archival research, McGowan analyzes how Hollywood studios constructed and manipulated the star personas of the animated characters they owned. He shows how cartoon actors frequently kept pace with their human counterparts, granting “interviews,” allowing “candid” photographs, endorsing products, and generally behaving as actual actors did—for example, Donald Duck served his country during World War II, and Mickey Mouse was even embroiled in scandal. Challenging the notion that studios needed actors with physical bodies and real off-screen lives to create stars, McGowan demonstrates that media texts have successfully articulated an off-screen existence for animated characters. Following cartoon stars from silent movies to contemporary film and television, this groundbreaking book broadens the scope of star studies to include animation, concluding with provocative questions about the nature of stardom in an age of digitally enhanced filmmaking technologies.

“[Animated Personalities] is impressive for its lucid historical structure and exceptionally enjoyable content . . . McGowan breathes life into celluloid figures, giving readers a backstory for some of the most enduring iconic characters of screen history. This is a truly gratifying book.” —Choice

“Combining historical, formal, and theoretical modes of analysis, Animated Personalities represents a vital contribution to both star studies and the study of animation in classical Hollywood and beyond. By embracing a key problematic of the study of stardom―the inability to take any element of its construction as authentic―McGowan does not undermine the validity of this approach so much as craft a more honest and complete understanding of it.” —Synoptique
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Animated Personalities: Cartoon Characters and Stardom in American Theatrical Shorts

This pioneering book makes the case that iconic cartoon characters, such as Mickey Mouse, are legitimate cinematic stars, just as popular human actors are.

Mickey Mouse, Betty Boop, Donald Duck, Bugs Bunny, Felix the Cat, and other beloved cartoon characters have entertained media audiences for almost a century, outliving the human stars who were once their contemporaries in studio-era Hollywood. In Animated Personalities, David McGowan asserts that iconic American theatrical short cartoon characters should be legitimately regarded as stars, equal to their live-action counterparts, not only because they have enjoyed long careers, but also because their star personas have been created and marketed in ways also used for cinematic celebrities.

Drawing on detailed archival research, McGowan analyzes how Hollywood studios constructed and manipulated the star personas of the animated characters they owned. He shows how cartoon actors frequently kept pace with their human counterparts, granting “interviews,” allowing “candid” photographs, endorsing products, and generally behaving as actual actors did—for example, Donald Duck served his country during World War II, and Mickey Mouse was even embroiled in scandal. Challenging the notion that studios needed actors with physical bodies and real off-screen lives to create stars, McGowan demonstrates that media texts have successfully articulated an off-screen existence for animated characters. Following cartoon stars from silent movies to contemporary film and television, this groundbreaking book broadens the scope of star studies to include animation, concluding with provocative questions about the nature of stardom in an age of digitally enhanced filmmaking technologies.

“[Animated Personalities] is impressive for its lucid historical structure and exceptionally enjoyable content . . . McGowan breathes life into celluloid figures, giving readers a backstory for some of the most enduring iconic characters of screen history. This is a truly gratifying book.” —Choice

“Combining historical, formal, and theoretical modes of analysis, Animated Personalities represents a vital contribution to both star studies and the study of animation in classical Hollywood and beyond. By embracing a key problematic of the study of stardom―the inability to take any element of its construction as authentic―McGowan does not undermine the validity of this approach so much as craft a more honest and complete understanding of it.” —Synoptique
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Animated Personalities: Cartoon Characters and Stardom in American Theatrical Shorts

Animated Personalities: Cartoon Characters and Stardom in American Theatrical Shorts

by David McGowan
Animated Personalities: Cartoon Characters and Stardom in American Theatrical Shorts

Animated Personalities: Cartoon Characters and Stardom in American Theatrical Shorts

by David McGowan

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Overview

This pioneering book makes the case that iconic cartoon characters, such as Mickey Mouse, are legitimate cinematic stars, just as popular human actors are.

Mickey Mouse, Betty Boop, Donald Duck, Bugs Bunny, Felix the Cat, and other beloved cartoon characters have entertained media audiences for almost a century, outliving the human stars who were once their contemporaries in studio-era Hollywood. In Animated Personalities, David McGowan asserts that iconic American theatrical short cartoon characters should be legitimately regarded as stars, equal to their live-action counterparts, not only because they have enjoyed long careers, but also because their star personas have been created and marketed in ways also used for cinematic celebrities.

Drawing on detailed archival research, McGowan analyzes how Hollywood studios constructed and manipulated the star personas of the animated characters they owned. He shows how cartoon actors frequently kept pace with their human counterparts, granting “interviews,” allowing “candid” photographs, endorsing products, and generally behaving as actual actors did—for example, Donald Duck served his country during World War II, and Mickey Mouse was even embroiled in scandal. Challenging the notion that studios needed actors with physical bodies and real off-screen lives to create stars, McGowan demonstrates that media texts have successfully articulated an off-screen existence for animated characters. Following cartoon stars from silent movies to contemporary film and television, this groundbreaking book broadens the scope of star studies to include animation, concluding with provocative questions about the nature of stardom in an age of digitally enhanced filmmaking technologies.

“[Animated Personalities] is impressive for its lucid historical structure and exceptionally enjoyable content . . . McGowan breathes life into celluloid figures, giving readers a backstory for some of the most enduring iconic characters of screen history. This is a truly gratifying book.” —Choice

“Combining historical, formal, and theoretical modes of analysis, Animated Personalities represents a vital contribution to both star studies and the study of animation in classical Hollywood and beyond. By embracing a key problematic of the study of stardom―the inability to take any element of its construction as authentic―McGowan does not undermine the validity of this approach so much as craft a more honest and complete understanding of it.” —Synoptique

Product Details

ISBN-13: 9781477317464
Publisher: University of Texas Press
Publication date: 02/24/2022
Sold by: Barnes & Noble
Format: eBook
Pages: 326
File size: 15 MB
Note: This product may take a few minutes to download.

About the Author

David McGowan is a lecturer in animation history at the Savannah College of Art and Design (SCAD). He holds a PhD from Loughborough University in the United Kingdom.

Table of Contents

  • Acknowledgments
  • Introduction
  • Section I. Stages of Theatrical Stardom
    • Chapter 1. Silent Animation and the Development of the Star System
    • Chapter 2. Stars and Scandal in the 1930s
    • Chapter 3. The Second World War
  • Section II. Conceptualizing Theatrical Animated Stardom
    • Chapter 4. The Comedian Comedy
    • Chapter 5. Authorship
    • Chapter 6. The Studio System
  • Section III. Post-Theatrical Stardom
    • Chapter 7. The Animated Television Star
    • Chapter 8. The Death of the Animated Star?
  • Notes
  • Works Cited
  • Index

What People are Saying About This

Amy M. Davis

This excellent book is destined to be a classic in the field of animation studies. I have enjoyed every minute of reading it. By looking at stardom as a concept in relation to animated characters, it strengthens our understanding of the idea of stardom within cinema studies. The book also plays a hugely important role in understanding what actually brought audiences to the cinema in the first place. This is groundbreaking research and should broaden our understanding of cinema history as a whole, not just animated or live-action cinema history.

Malcolm Cook

McGowan’s argument that animated characters can and should be considered stars is both original and timely. This book will provide a distinctive and much-needed contribution to film studies.

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