Analysing Media Texts
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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Analysing Media Texts
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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Analysing Media Texts
104![Analysing Media Texts](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.10.2)
Analysing Media Texts
104Paperback
$44.95
44.95
In Stock
Product Details
ISBN-13: | 9780826464705 |
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Publisher: | Bloomsbury Academic |
Publication date: | 12/01/2003 |
Series: | Continuum Research Methods |
Pages: | 104 |
Product dimensions: | 5.50(w) x 8.50(h) x 0.21(d) |
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