An Introduction to Fashion Retailing: From Managing to Merchandising

by Dimitri Koumbis

Overview

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Product Details

ISBN-13:	9781350098275
Publisher:	Bloomsbury Academic
Publication date:	04/22/2021
Series:	Basics Fashion Management
Edition description:	2nd ed.
Pages:	168
Product dimensions:	6.25(w) x 9.11(h) x 0.35(d)

About the Author

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management, and store design for fast fashion brands such as Urban Outfitters and Gap, Inc.

Table of Contents

Introduction vii

1 What is retailing?

The history of retail 2

Understanding the difference between retailing and the retailer 5

Classification of retailers 10

On-site vs. off-site retailing 16

Omnipresent retail approaches 18

Retail Spotlight: LVMH 20

Chapter 1 Summary 24

2 Retail consumer markets 27

Consumer behaviour 28

Consumer profiling 32

Site selection and store location 38

Emerging domestic and international markets 42

Retail Spotlight: Estee Lauder Companies 44

Chapter 2 Summary 48

3 Retail corporate offices 51

Corporate offices and their role 52

Strategic planning 62

Supporting store teams 66

Ethics and corporate social responsibility 68

Retail Spotlight: H&M Group 72

Chapter 3 Summary 76

4 Store management 79

Store management and the back of house 80

Employee management 84

Store logistics 87

Merchandise controls and loss prevention 91

Retail Spotlight: Kering Group 94

Chapter 4 Summary 98

5 Visual merchandising and store design 101

Visual merchandising vs. merchandising 102

Store design and environment 104

Merchandising the store environment 111

Retail Spotlight: Inditex 112

Chapter 5 Summary 116

6 Trends in retailing 119

Fast vs. slow fashion 120

E-commerce and the online shopper 121

Mobile retail, pop-up and concept shops 124

Retailer and designer collaborations 128

Technology in the retail sector 132

Retail Spotlight: ASOS 134

Chapter 6 Summary 138

Conclusion 140

Case study websites 142

Glossary 143

Industry resources 147

Bibliography 149

Index 150

Acknowledgements and picture credits 158