Table of Contents
Preface
1 Dreaming Big
2 Anatomy of a Niche Sport
3 The Road to the Major Leagues
4 Cycling’s Sponsorship Conundrum
5 Some Assembly Required
6 Season 1: Pink, Blue, and White
7 Partnerships, Mergers, and Acquisitions
8 Sophomore Year
9 Season 2: Pink and Gray
10 Orchestrating a Bike Race
11 The Weight of a Pro License
12 Season 3: Pink, Gray, and White
13 The Friends and Family Plan
14 Finding the Right Formula
15 Season 4: The Red Army Marches On
16 Cycling’s Clear and Present Danger
17 Uncertainty Sets In
18 Season 5: Red and Black
19 Closing Up Shop
20 The Taking of Fuzhou
Epilogue
About the Author