Ambient advertising - an intrusion of consumers private sphere?: an intrusion of consumers private sphere
Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, University of Queensland, course: Master of Creative Advertising, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place in Germany.
1119511161
Ambient advertising - an intrusion of consumers private sphere?: an intrusion of consumers private sphere
Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, University of Queensland, course: Master of Creative Advertising, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place in Germany.
17.52
In Stock
5
1
Ambient advertising - an intrusion of consumers private sphere?: an intrusion of consumers private sphere
15
Ambient advertising - an intrusion of consumers private sphere?: an intrusion of consumers private sphere
15
17.52
In Stock
Product Details
| ISBN-13: | 9783640174836 |
|---|---|
| Publisher: | GRIN Verlag GmbH |
| Publication date: | 01/01/2008 |
| Sold by: | CIANDO |
| Format: | eBook |
| Pages: | 15 |
| File size: | 918 KB |
From the B&N Reads Blog