Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public
Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.
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Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public
Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.
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Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public
Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.
Cornelia Dean is a science writer for the New York Times and Writer-in-Residence at Brown University.
Table of Contents
Contents 1. An Invitation to Researchers 2. Know Your Audience 3. The Landscape of Journalism 4. Covering Science 5. The Problem of Objectivity 6. The Scientist as Source 7. Public Relations 8. Telling Stories on Radio and TV 9. Telling Science Stories Online 10. Writing about Science and Technology 11. The Editorial and Op-Ed Pages 12. Writing Books 13. On the Witness Stand 14. Making Policy 15. Other Venues Conclusion Notes Acknowledgments Suggested Reading Bibliography Index