Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
"1128399457"
Airlines: Managing to Make Money
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
50.49
In Stock
5
1
![Airlines: Managing to Make Money](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Airlines: Managing to Make Money
456![Airlines: Managing to Make Money](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Airlines: Managing to Make Money
456eBook
$50.49
$66.99
Save 25%
Current price is $50.49, Original price is $66.99. You Save 25%.
Related collections and offers
50.49
In Stock
Product Details
ISBN-13: | 9781351959681 |
---|---|
Publisher: | Taylor & Francis |
Publication date: | 05/15/2017 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 456 |
File size: | 4 MB |
About the Author
From the B&N Reads Blog