AI for People and Business: A Framework for Better Human Experiences and Business Success

by Alex Castrounis

Overview

If you're an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. You'll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis, founder and CEO of Why of AI, Northwestern UniversityAdjunct, advisor, and former IndyCar engineer and data scientist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business.

AI is exciting, powerful, and game changing—but too many AI initiatives end in failure. With this book, you'll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. You'll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products.

• Use the book's AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI
• Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users
• Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity
• Understand the importance of executive leadership for pursuing AI initiatives

"A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization." - Dan Park, GM & Director, Uber

"Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us." - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend

Product Details

ISBN-13:	9781492036579
Publisher:	O'Reilly Media, Incorporated
Publication date:	07/18/2019
Pages:	314
Product dimensions:	5.90(w) x 8.80(h) x 0.80(d)

About the Author

Alex Castrounis is the founder and CEO of Why of AI and the author of AI for People and Business. He is also an adjunct for Northwestern University's Kellogg / McCormick MBAi program, where he created and teaches the program's core AI and machine learning course. Alex has spent the last two decades advising businesses of all sizes, from startups to Fortune 100s, on how to use data, analytics, and technology to drive business and customer success. A significant part of his work has been helping companies embed artificial intelligence, machine learning, and data science into every facet of their decision-making, operations, and products.
Outside of work, Alex is a husband and cat dad. https://www.whyofai.com

Table of Contents

Preface vii

Part I The AI for People and Business Framework

1 Success with AI 1

2 An Introduction to the AI for People and Business Framework 9

3 AIPB Core Components 21

4 AI and Machine Learning: A Nontechnical Overview 51

5 Real-World Applications and Opportunities 77

Part II Developing an AI Vision

6 The Importance of Why 103

7 Defining Goals for People and Business 109

8 What Makes a Product Great 125

9 AI for Better Human Experiences 143

10 An AI Vision Example 159

Part III Developing an AI Strategy

11 Scientific Innovation for AI Success 167

12 AI Readiness and Maturity 179

13 AI Key Considerations 199

14 An AI Strategy Example 221

Part IV Final Thoughts

15 The Impact of AI on Jobs 231

16 The Future of AI 239

A AI and Machine Learning Algorithms 253

B The AI Process 265

C AI in Production 279

Bibliography 285

Index 287