When beauty expert and entrepreneur Gigi Schilling was approaching the age of 50, she dreamed of writing a book dedicated to the modern-day midlife bride who isn't dictated to the rules of an ageist society. Gigi is the creator of the website SoAgeless.com, where she inspires women over 50 to celebrate their age and enjoy the magic of being a bride at any age. In her book, Ageless Bride, 15 world-famous designers share their fantasy looks for the over-50 bride and offer expertise on design, headpieces and a no-rules approach. In addition, 21 real-life ageless brides share their love stories and their special wedding day pictures. Gigi, as always, provides the inspiration. In 2023, Gigi introduced her Amazon bridal storefront under the name SoAgeless, which offers curations from wedding to honeymoon to help the over-50 bride say, "I do!"
