Table of Contents
Contents eResources
Acknowledgments
Meet the Authors
Introduction
A – Advocacy: What and Why?
B – Building Blocks of Lobbying
C – Communication Skills
D – Designing An Advocacy Plan
E – Engaging through Technology
F – Framing Your Message
G – Gaining Support with Limited Resources
H –Handling the Media
I – Internal and External Stakeholders
J – Juggling Information – Frank Buck
K – Keys to Social Media
L – Local Advocacy is Foundational
M – Motivating Those Around You
N – Networking
O – Overcoming Objections
P – Public Relations 101
Q – Quality Relationships
R – Resistance to Change
S – Successful Negotiations
T – Time: Friend or Foe? – Frank Buck
U – Up-to-Date on the Issues
V – Vision: Personal and Shared
W – Working with Local, State, and National Governance
X – Pitfalls to Avoid
Y – Your Turn
Z – Zeroing In on the Essentials
Bibliography
Appendix
