Advertising Media Planning in Action: Traditional, Digital and Specialized Media
New technologies, the Internet, the digital world, social media, Netflix, Spotify, mobile technologies and artificial intelligence are turning the entire advertising model topsy-turvy.
Naturally, the role of media and advertising is evolving along with these trends. In the midst of such change, this book explains how to get the best returns on your media investment:
How can you maximize the value of your ad spending in a new world characterized by omnipresent Internet and mobility?
How can you best reach consumers with traditional and new media?
What is the advertising potential of TV, radio, magazines, newspapers, billboards and the Web in this new media environment?
Is it better to buy morning, afternoon or evening radio spots?
What about using customer geolocation, banner ads and pop-ups on the Web?
Is it better to buy space in print or digital versions of magazines and newspapers?
How many viewers zap channels during TV commercials? Are two 15-second TV commercials as effective as one of 30 seconds?
Do the first pages of magazines generate more sales than the others?
Is it better for a commercial to be at the beginning, middle or end of a station break?
What about advertising in washrooms? How can I put together a good brochure?
Traditional or digital billboards?
How often should your ad be repeated for it to work?
Are four-color ads more effective than black and white?
Should you place most of your ads in a single media or use several instead?
Should you advertise year-round or concentrate on a particular slot?
How can I create the best synergies among my media choices?
How does mobility change traditional media's advertising culture?
We will also focus on the quality of ads themselves and their creative style, including jingles, signatures, slogans, visual/sound effects, colors, etc.
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Naturally, the role of media and advertising is evolving along with these trends. In the midst of such change, this book explains how to get the best returns on your media investment:
How can you maximize the value of your ad spending in a new world characterized by omnipresent Internet and mobility?
How can you best reach consumers with traditional and new media?
What is the advertising potential of TV, radio, magazines, newspapers, billboards and the Web in this new media environment?
Is it better to buy morning, afternoon or evening radio spots?
What about using customer geolocation, banner ads and pop-ups on the Web?
Is it better to buy space in print or digital versions of magazines and newspapers?
How many viewers zap channels during TV commercials? Are two 15-second TV commercials as effective as one of 30 seconds?
Do the first pages of magazines generate more sales than the others?
Is it better for a commercial to be at the beginning, middle or end of a station break?
What about advertising in washrooms? How can I put together a good brochure?
Traditional or digital billboards?
How often should your ad be repeated for it to work?
Are four-color ads more effective than black and white?
Should you place most of your ads in a single media or use several instead?
Should you advertise year-round or concentrate on a particular slot?
How can I create the best synergies among my media choices?
How does mobility change traditional media's advertising culture?
We will also focus on the quality of ads themselves and their creative style, including jingles, signatures, slogans, visual/sound effects, colors, etc.
Advertising Media Planning in Action: Traditional, Digital and Specialized Media
New technologies, the Internet, the digital world, social media, Netflix, Spotify, mobile technologies and artificial intelligence are turning the entire advertising model topsy-turvy.
Naturally, the role of media and advertising is evolving along with these trends. In the midst of such change, this book explains how to get the best returns on your media investment:
How can you maximize the value of your ad spending in a new world characterized by omnipresent Internet and mobility?
How can you best reach consumers with traditional and new media?
What is the advertising potential of TV, radio, magazines, newspapers, billboards and the Web in this new media environment?
Is it better to buy morning, afternoon or evening radio spots?
What about using customer geolocation, banner ads and pop-ups on the Web?
Is it better to buy space in print or digital versions of magazines and newspapers?
How many viewers zap channels during TV commercials? Are two 15-second TV commercials as effective as one of 30 seconds?
Do the first pages of magazines generate more sales than the others?
Is it better for a commercial to be at the beginning, middle or end of a station break?
What about advertising in washrooms? How can I put together a good brochure?
Traditional or digital billboards?
How often should your ad be repeated for it to work?
Are four-color ads more effective than black and white?
Should you place most of your ads in a single media or use several instead?
Should you advertise year-round or concentrate on a particular slot?
How can I create the best synergies among my media choices?
How does mobility change traditional media's advertising culture?
We will also focus on the quality of ads themselves and their creative style, including jingles, signatures, slogans, visual/sound effects, colors, etc.
Naturally, the role of media and advertising is evolving along with these trends. In the midst of such change, this book explains how to get the best returns on your media investment:
How can you maximize the value of your ad spending in a new world characterized by omnipresent Internet and mobility?
How can you best reach consumers with traditional and new media?
What is the advertising potential of TV, radio, magazines, newspapers, billboards and the Web in this new media environment?
Is it better to buy morning, afternoon or evening radio spots?
What about using customer geolocation, banner ads and pop-ups on the Web?
Is it better to buy space in print or digital versions of magazines and newspapers?
How many viewers zap channels during TV commercials? Are two 15-second TV commercials as effective as one of 30 seconds?
Do the first pages of magazines generate more sales than the others?
Is it better for a commercial to be at the beginning, middle or end of a station break?
What about advertising in washrooms? How can I put together a good brochure?
Traditional or digital billboards?
How often should your ad be repeated for it to work?
Are four-color ads more effective than black and white?
Should you place most of your ads in a single media or use several instead?
Should you advertise year-round or concentrate on a particular slot?
How can I create the best synergies among my media choices?
How does mobility change traditional media's advertising culture?
We will also focus on the quality of ads themselves and their creative style, including jingles, signatures, slogans, visual/sound effects, colors, etc.
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Advertising Media Planning in Action: Traditional, Digital and Specialized Media
Advertising Media Planning in Action: Traditional, Digital and Specialized Media
eBook
$9.95
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9.95
In Stock
Product Details
| BN ID: | 2940186661245 |
|---|---|
| Publisher: | White Rock Publishing, Inc. |
| Publication date: | 07/11/2022 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 445 KB |
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