Advertising and Cultural Politics in Global Times / Edition 1

by Pamela Odih

Overview

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. By drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour, this volume illustrates the manner in which advertising continues to revolutionize the political sphere and as such, will be of interest to a range of readers across media studies, cultural studies and sociology.

Product Details

ISBN-13:	9780754677116
Publisher:	Taylor & Francis
Publication date:	07/02/2010
Edition description:	1
Pages:	300
Product dimensions:	6.40(w) x 9.20(h) x 1.00(d)

About the Author

Dr Pamela Odih is Senior Lecturer in Sociology, Department of Sociology, Goldsmiths University of London, UK

Table of Contents

Contents: Preface; Introduction: liberal vistas and the political economy of the sign; Part I Governmentalization of Visual Culture: Governing neoliberal vistas and the cultural politics of economic life; Governmentality and the political economy of the sign. Part II Postmodern-Political Caesura: Inversions in the political economy of global signs; Aesthetic disruptions in the cultural politics of representation; Semiology of time in postmodern cultural politics. Part III Geo-Political Caesura: Political economy of citizen branding; Aesthetics as the transgressive politics of the self. Part IV Techno-Political Caesura: Technoscapes and the geo-politics of global advertising; Conclusion: towards a transgressive techno-political caesura; References; Index.

Editorial Reviews

'The book engages with a broad range of complex ideas and does so in an accessible manner. It will be of interest to all students of the "technologies of the sign" that saturate the contemporary world.' Theo Vurdubakis, Lancaster University, UK

From the Publisher