Adventure Tourism and Outdoor Activities Management: A 21st Century Toolkit

by Ian Jenkins PhD

Overview

An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety.

Key features include:
- Industry Perspective case studies
- Sustainable Adventure Tourism Developments
- Management of Products and Customers

Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.

Product Details

ISBN-13:	9781786390868
Publisher:	CABI
Publication date:	04/15/2019
Pages:	256
Product dimensions:	7.50(w) x 9.62(h) x (d)

About the Author

Dr. Ian Jenkins is a geographer who has worked in the tourism and leisure industries for the last twenty seven years as a researcher, senior lecturer, consultant and director of several research units. His work has resulted in numerous publications including industry reports, conference papers, academic articles and book chapters; he has also been a peer reviewer for journal articles. Some of the research projects he has been involved with have resulted in legislative change and improved industry standards. In addition, he has undertaken work for prestigious organizations such as UNESCO, British Council, British Standards Institute, Health and Safety Executive, VisitWales and CEN. His research and consultancy expertise covers subjects such as: responsible/sustainable tourism, niche tourism development, risk and safety management and adventure tourism. Ian is currently an examiner for the University of South Wales and has recently been an external examiner for the University of Birmingham at both undergraduate and postgraduate level and also a PhD examiner at Cranfield University. Ian has been the co-editor of a special edition of the Laureate Hospitality Journal.

Table of Contents

Preface vii

The Author ix

Part I 1

1 Adventure Tourism 3

2 Globalization of Adventure Tourism 14

3 Research in Adventure Tourism 26

4 Customer Profile 38

5 Product Development 51

6 Management Issues 64

7 Risk and Safety Management 77

8 New Adventure, Old Adventure 91

9 Cultural Perspectives on Adventure Tourism 103

10 Adventure Lifestyles 115

11 Sustainability in Adventure Tourism 127

Part II Case Studies 143

12 Altruistic Adventure Voluotourism: Help Manage the Park You Visit Robert S. Bristow, PhD (Westfield State University) 145

13 Adventure Tourism in the Four Different Worlds of Ecuador Maximo Ortega (Co-owner, Blue Walkers Adventure Travels, Ecuador) 155

14 I Came to Enjoy Iceland and Arrived at Pingvellir ('Pingvellir - where am I again?') Harald Schaller (Ranger, Thingvellir National Park) 169

15 Call of the Wild in Wales Mark Soanes (Director, Call of the Wild, Wales) 175

16 Thoughts on the Adventure Sports Industry Jo Dennison (Head of the Surf Academy, Snowdonia's WaveGarden) 183

17 Being an Outdoor Instructor: James's Experience James Martin (Instructor, Call of the Wild, Wales) 188

18 My Path to Adventure Peter Abell (Head Coach, Kingsurf Surf School, Cornwall) 192

Index 197