Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement

by Michael J. Worth professor, Nonprofit Management; former vice president, Development and Alu (Editor), Matthew T. Lambert (Editor)

Overview

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like?



The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.”



This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

Product Details

ISBN-13:	9781475845013
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	07/25/2019
Pages:	282
Product dimensions:	6.24(w) x 9.34(h) x 1.11(d)

About the Author

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University, Washington, DC. He also is Principal, Michael J. Worth & Associates, LLC, a fundraising consulting firm serving higher education and the nonprofit sector.

Matthew T. Lambert is Vice President for University Advancement at William & Mary. He oversees all efforts related to alumni engagement, private fundraising and philanthropic outreach, university marketing and alumni communications. He also teaches higher education public policy and finance.

Table of Contents

Acknowledgements

Introduction

Part I: The Advancement Function

Section introduction

Chapter 1: The Present and Future of Higher Education

Matthew T. Lambert

Chapter 2: History and Growth of Institutional Advancement

Michael J. Worth

Part II: Foundations of Advancement

Section Introduction

Chapter 3: Strategy as the Foundation for Advancement

Darrow Zeidenstein

Chapter 4: Marketing and Communications

James M. Langley

Chapter 5: The Integrated Advancement Program

Michael C. Eicher

Part III: Raising Funds from Individuals

Section Introduction

Chapter 6: Engaging Individuals and Building Community

Armin Afsahi

Chapter 7: Annual Giving

Daniel H. Frezza

Chapter 8: Major and Principal Gifts

Ronald J. Schiller

Chapter 9: Planned Giving

Jeff Comfort

PART IV: Campaigns and Project Fundraising

Section Introduction

Chapter 10: The Art and Science of Comprehensive Campaigns

Fritz W. Schroeder

Chapter 11: Trends and Directions in Corporate and Foundation Support

Shaun Brenton and Jenny Bickford

Part V: Engaging Diverse Constituencies

Section Introduction

Chapter 12: Engaging New Generations

Kestrel A. Linder and Felicity Meu

Chapter 13: Women and Philanthropy

Andrea K. Pactor and Debra J. Mesch

Chapter 14: Engaging Underrepresented Communities

Rachel E. Vassel

Chapter 15: International and Global Fundraising

Ivan A. Adames

Part VI: Understanding Institutional Settings

Section Introduction

Chapter 16: Institutionally Related Foundations in Public Colleges and Universities

James H. Moore, Jr.

Chapter 17: Raising Funds for Community Colleges

Lauren F. Brookey

Chapter 18: Raising Funds for a School, College, or Unit within a University

David T. Welch

Part VII: Managing and Supporting Advancement Programs

Section Introduction

Chapter 19: Structuring and Managing the Advancement Staff

Nuvyn Peters

Chapter 20: Advancement Services

Caroline S. Chang

Conclusion

Contributors

Index

Editorial Reviews

Advancing higher education is a mission that transforms lives and society. Having a thorough understanding of the myriad elements of integrated advancement, and their mutual dependence, is important. Identifying new strategies is critical in an environment with increasing opportunities, competition and challenges to our sector.



The impressive list of expert contributors alone indicates that this publication thoughtfully considers advancement for a changing era of higher education. This compelling anthology of essays eloquently evaluates existing practices and encourages advancement professionals to build upon them; to think differently; to seek out partnerships and to develop new strategies as architects of the future. It should sit high on the reading list for educational leaders, advancement professionals, and for all who wish to have a deeper and more comprehensive understanding of what it takes to advance higher education in an increasingly dynamic environment.

Sue Cunningham

In Advancing Higher Education, editors Michael Worth and Matthew Lambert have assembled authors representing some of the leading practitioners and thinkers in the advancement profession. This volume provides their insights on profound changes impacting higher education and describes new and innovative strategies to address them. Advancement professionals and other leaders working to advance their institutions will find its contents of great value.

Brian K. Lee

Michael Worth and Matthew Lambert represent the best in both long-term advancement leadership and the exciting new generation of leaders now making their mark on philanthropy. In this book, they have assembled a “who’s who” of higher education advancement professionals, sharing their years of wisdom, new fundraising ideas and best practices.

Bob Sweeney