Adidas

by Tom Streissguth

Overview

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

Product Details

ISBN-13:	9781532198113
Publisher:	Essential Library
Publication date:	08/01/2022
Series:	Sports Brands
Pages:	112
Product dimensions:	6.32(w) x 9.25(h) x 0.49(d)
Lexile:	1100L (what's this?)
Age Range:	13 - 14 Years

Table of Contents

Chapter 1 The Home of Possibilities 4

Chapter 2 The Starting Line 14

Chapter 3 Wartime Defeat, Olympic Victories 24

Chapter 4 New Shoes, New Styles 40

Chapter 5 Working with Athletes 52

Chapter 6 On the Adidas Team 62

Chapter 7 Reaching Out to Consumers 70

Chapter 8 Controversies and Challenges 80

Chapter 9 Marketing Three Stripes 92

Essential Facts 100

Glossary 102

Additional Resources 104

Source Notes 106

Index 110

About the Author 112

About the Consultant 112

Editorial Reviews

11/01/2022

Gr 6 Up—These thorough histories of the biggest brands in sports apparel have niche appeal. The lifelong rivalry between brothers Rudi and Adi Dassler makes an appearance in both Puma and Adidas, sharing how their family shoe business was split forever over a misunderstanding. The giants often find themselves vying for the bigger share of the sponsorship markets not only among themselves, but with newer brands like Under Armour. Lululemon and Patagonia's revolutionary marketing approaches allowed them to grow organically without the big-name sponsorships of other athletic wear companies. There is quite a bit of repetition in the books, which doesn't make them very appealing for pleasure reading, but the abundance of information and source notes give them value for researchers. The writing is solid and age appropriate, if a bit dry. VERDICT An additional purchase with limited use for most collections.

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