Peter Tertzakian
“'If it ain't broke don't fix it' is a hackneyed adage that is sadly still embraced by too many leaders in today's cut-throat world of fast-paced competition and disruptive change. Jim Dewald's Achieving Longevity is a must-read for corporate leaders who want to understand the true meaning of the word 'innovation' as a strategy for success.”
Jay B. Barney
“Jim Dewald's book addresses a conundrum many firms face: how to maintain consistently high performance in the face of unpredictable environmental change. His solution is both simple and powerful: leverage entrepreneurial thinking to continuously reinvent who and what a firm does. His book identifies a set of tools leaders can use to drive this reinvention process, tools that can enhance a firm's longevity.”
Lesley Conway
“Jim’s book is a thought-provoking call to action for all CEOs who want their legacy to be a company that thrives for generations. An inspiring read!"
Julian Birkinshaw
“In Achieving Longevity, Jim Dewald brings a fresh and practical perspective to the age-old question of why some firms are able to adapt, while others stagnate or die. Building on his experiences as a businessman-turned-academic, Dewald shows how entrepreneurial thinking lies at the heart of any successful firm, and he provides highly practical advice on how to convert this mindset into action. I strongly recommend the book to executives in small and large firms alike.”
Times Higher Education, Books of the Year 2016 - Elizabeth Cannon
"Jim Dewald's Achieving Longevity: How Great Firms Prosper through Entrepreneurial Thinking (Rotman/UTP) is a great book on how established organisations can adapt and succeed in a world of changing markets, technological advances and competitive environments, through entrepreneurial thinking. This is very applicable not only to companies but also to universities, which are adapting to a transformed world."
