According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. The editors of A Stakeholder Approach to Corporate Social Responsibility, who include marketing guru Philip Kotler, have combined a collection of original applied research contributions that bring together the two important disciplines of stakeholder theory and social responsibility theory.
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. The editors of A Stakeholder Approach to Corporate Social Responsibility, who include marketing guru Philip Kotler, have combined a collection of original applied research contributions that bring together the two important disciplines of stakeholder theory and social responsibility theory.
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
![A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.12.6)
A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
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Product Details
ISBN-13: | 9781409456407 |
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Publisher: | Ashgate Publishing Ltd |
Publication date: | 08/01/2012 |
Sold by: | Barnes & Noble |
Format: | eBook |
File size: | 4 MB |
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