A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love

by Matt MacNabb

Overview

We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism.

A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, McNabb details firsthand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

Product Details

ISBN-13:	9781473894198
Publisher:	Pen & Sword Books Limited
Publication date:	07/30/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	160
Sales rank:	440,661
File size:	4 MB

About the Author

Pop culture historian Matt McNabb has spent the better part of the past twenty years researching the history of comic books, toys, film and television and their effect on our culture. He regularly features in publications such as SFX Magazine, Variety, MacLeans Magazine, Brick Journal, on CNN and BBC Radio. Author of Batman's Arsenal: An Encyclopedic Chronicle and Ghostbusters Collectables, A Secret History of Brands is Matt's third book.

Table of Contents

List of Illustrations vii

Acknowledgements ix

Introduction xi

Chapter 1 Coca-Cola: The Drug-Addled Drink 1

Chapter 2 Hugo Boss: Nazi Fashion 11

Chapter 3 Henry Ford: The Jewish Conspiracy 19

Chapter 4 Adidas & Puma: Cogs in the Nazi War Machine 47

Chapter 5 Chanel: Hitler's Seductive Spy 55

Chapter 6 Bayer: Heroin and Genocide 73

Chapter 7 Kellogg's: Corn Flakes and the War On Sex 87

Chapter 8 Winchester: Guns to Ghosts 105

Chapter 9 Bakelite: Killer Plastic 119

Conclusion 129

Notes 131

Index 143