A Quick Start Guide to Online Selling: Sell Your Product on Ebay Amazon and Other Online Market Places

A Quick Start Guide to Online Selling: Sell Your Product on Ebay Amazon and Other Online Market Places

by Cresta Norris
A Quick Start Guide to Online Selling: Sell Your Product on Ebay Amazon and Other Online Market Places

A Quick Start Guide to Online Selling: Sell Your Product on Ebay Amazon and Other Online Market Places

by Cresta Norris

Paperback

$15.99 
  • SHIP THIS ITEM
    Temporarily Out of Stock Online
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online are, how to find your niche and how to get going. This easy to follow guide also teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce.

Also with essential legal requirements and case studies including how to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick Start Guide is ideal for anyone who wants to make money online. From people with something to sell to entrepreneurs and small business, this book provides the vital practical and sales related information you need to succeed.


Product Details

ISBN-13: 9780749461591
Publisher: Kogan Page, Ltd.
Publication date: 10/26/2010
Series: New Tools for Business
Pages: 136
Product dimensions: 5.10(w) x 7.70(h) x 0.40(d)

About the Author

Cresta Norris is experience in on-line marketing. She has been the head of new media content at UKTV (joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She has written and published business books for many blue-chip clients.

Table of Contents

Introduction 1

Part I Starting up 5

1 Getting started: flexing your muscles on eBay 7

eBay rules and etiquette 11

Reserves and starting prices 12

PayPal 14

Your listing or online advert 15

Delivery 17

2 Selling via your own online shop 21

Planning for the simplest online shop 25

Do your research 27

Shopping carts, checkout and payment 27

Website security 29

3 Testing your sales system 37

Describing the goods 41

Testing checkout 43

Delivering the goods 44

Common errors 45

Handling complaints and refunds 46

Part II Selling things large and small 51

4 Selling via Amazon 53

Selling books on Amazon 53

What else can you sell on Amazon" 59

How to start the process 60

How to find your way through the different choices you have as a seller 61

The next steps 62

Sorting out a delivery system 63

Further choices 63

How to make money on Amazon by doing almost nothing at all 64

5 Selling a house online 69

Getting started 73

How do you know what price to ask" 75

Photographing and presenting your house 76

Part III Selling intangibles: ideas and creativity 81

6 Making money from information 83

Measure and test 88

Build a team 89

Revenue sources 90

7 Selling leads 95

Content 100

What kinds of partner businesses generate the best income for your site" 101

Honesty is the best policy 103

Growing your leads business 104

8 Selling in a virtual world: how to make your creativity pay on social network sites 107

How do you follow Spike's example" 110

Finding your niche 111

9 If at first you don't succeed; an online millionaire's story 115

Lessons from Richard's story 122

Some advice from Richard 124

What People are Saying About This

From the Publisher

...full of invaluable information, and a strong resource." -Midwest Book Review

From the B&N Reads Blog

Customer Reviews