Entrepreneurship and risk go hand in hand. Whether you're launching your startup or expanding your service offerings, every venture brings the risk of failure. Yet only 17 percent of executives surveyed said their risk-evaluation procedures were working, and a staggering 70 percent said their companies had no such procedures in place. Instead of taking each decision as it comes, formulate a deliberate risk-evaluation process from the get-go. Every opportunity should drive forward your company's long-term vision, but there are a few principles that ensure you're making smart moves when it comes to risk -- not blind leaps of faith.
Chapter 1. Think Like An Innovator
Chapter 2. Creativity Myths
Chapter 3. Brainstorming Session
Chapter 4. Unleashing Your Creativity
Chapter 5. Unleash Your Inner Einstein
Chapter 6. Assemble A Creative Team
Chapter 7. Coaching Your Employees
Chapter 8. Sales Team
Chapter 9. Superstar Employees
Chapter 10. Giving Productive Feedback
Chapter 11. Stop Micromanaging
Chapter 12. Give New Hires a Great Start
Chapter 13. Launching Services Markets
Chapter 14. Avoid Competing On Price
Chapter 15. Tactics to Drive Website Traffic
Chapter 16. Essential Elements
Chapter 17. Email Marketing
Chapter 18. What's Working
Chapter 19. Get Result On Multichannel
Chapter 20. Why Startups Fail
