A Practical Guide to Planning for E-Business Success: How to E-enable Your Enterprise

by Anita Cassidy

Overview

News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and

Product Details

ISBN-13:	9781040199695
Publisher:	CRC Press
Publication date:	04/19/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	256
File size:	2 MB

Table of Contents

Introduction to E-Business. E-Business Planning Overview. Phase 1 - Begin. Phase 2 - Diagnose. Phase 3 - Develop. Phase 4 - Define. Phase 5 - Determine. Phase 6 - Design. Phase 7 - Deliver. Phase 8 - Discuss. Summary. Appendix.

Editorial Reviews

Step-by-step guidelines are presented for developing an e-business strategy that is based on the overall business strategy. Material leads readers through the development of a complete e-business plan, and offers examples, checklists, questions, and templates. The guide is intended for business and information systems managers, chief information officers, and information system executives. Cassidy is president and CEO of an executive information systems consulting company specializing in strategic planning and e-business strategy. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

"Most e-business books today are high on concept and low on usefulness…If you're looking for something more practical, Anita Cassidy has written it - a utilitarian guide that can help you through the entire process, from planning through execution."

- Bob Lewis, InfoWorld Columnist, Author, and Consultant

"E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change."

- Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc.

"Insightful, innovative, and thought provoking…Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online."

- Steven P. Haas, Enterprise Development, KDG Interactive

"Simply stated…this methodology works. Cassidy has done a great job making it practical for everyone to understand."

- Keith Guggenberger, COO, Starkey Laboratories, Inc.

"Anita Cassidy brings a clear head to the dot.com market hangover…The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development."

- Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank

"…a must read for anyone involved in the effort to e-nable their company…takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence…emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise."

- Cheryl Nordby, CEO, Consulting Matters

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