A Necessary Evil: Managing Employee Activity on Facebook, LinkedIn and the Hundreds of Other Social Media Sites

by Aliah D. Wright

Overview

Based primarily on interviews and evaluations of existing practices and policies, this book emphasizes why companies must have social media policies and why they are important in governing employee behavior. Good companies pay attention to the social networking sites their customers and employees inhabit. They watch behaviors, they listen to concerns, they apologize when their companies make mistakes, they are transparent and honest, and engage their audiences and employees to foster growth, increase brand awareness, and tap their collective knowledge to improve their bottom lines. Anyone who manages employees who access social media from the palms of their hands or from their workspaces or even at home, must stay abreast of the constantly shifting ways social media does all of this while helping employees maintain productivity and avoid damaging reputations. In addition, managers must help employees be mindful of corporate values while safeguarding corporate data. This book will help business leaders, HR professionals, and people managers guide employees in their usage of such sites while balancing productivity and help HR set policies that do both.

Product Details

ISBN-13:	9781586443412
Publisher:	Society For Human Resource Management
Publication date:	07/01/2013
Pages:	200
Product dimensions:	6.00(w) x 8.90(h) x 0.60(d)

About the Author

Aliah D. Wright is a manager and online editor for the Society for Human Resource Management and an expert on HR technology and social media trends. She is a former reporter and copy editor for the Greenville News, a former copy editor with the Harrisburg Patriot-News, a former general assignment reporter and political correspondent for the Associated Press in Pennsylvania, and formerly headed entertainment coverage for all of Gannett newspapers, including the nation’s largest daily, USA Today. She lives in Fairfax, Virginia.

Table of Contents

Dedication vii

Acknowledgments ix

Foreword xi

Chapter 1 It's Social Media: Forget Control, Adopt Integration 1

Chapter 2 What Is Social Media? 7

Chapter 3 Reconsidering Your Expectations, or All Work and No Play Makes Jack and Jill Dull Employees 25

Chapter 4 Why Social Media Engagement Is Important, or Why Facebook and Twitter, and Linkedln Are Not Evil 33

Chapter 5 Embracing Social Media 47

Chapter 6 Social Recruiting, or Why Job Boards Should Be Afraid of It 63

Chapter 7 Online Safety 83

Chapter 8 Productivity: Your Perception Might Not Fit Reality 93

Chapter 9 Selling Social Media to Your CEO 107

Chapter 10 Why You Need a Social Media Evangelist 121

Chapter 11 Rules Are Rules 131

Chapter 12 Making It Fit 147

Appendix Social Media Resource Guide 155

Endnotes 175

Index 193

About the Author 209

Additional SHRM Resources 211