By focusing on the pioneering effort of the Eaton’s department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton’s to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold’s analysis reveals the "corporate fantastic" – a visual and narrative mix of meticulous organization and whimsical style– and its influence on parade traditions. Steve Penfold’s considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn’t on their holiday wish list.
By focusing on the pioneering effort of the Eaton’s department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton’s to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold’s analysis reveals the "corporate fantastic" – a visual and narrative mix of meticulous organization and whimsical style– and its influence on parade traditions. Steve Penfold’s considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn’t on their holiday wish list.
A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade
256A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade
256Product Details
ISBN-13: | 9781442629240 |
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Publisher: | University of Toronto Press |
Publication date: | 08/31/2016 |
Pages: | 256 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.50(d) |
Age Range: | 18 Years |