90 Rules for Entrepreneurs: How to Hustle Your Way to a Business That Works

90 Rules for Entrepreneurs: How to Hustle Your Way to a Business That Works

by Marnus Broodryk
90 Rules for Entrepreneurs: How to Hustle Your Way to a Business That Works

90 Rules for Entrepreneurs: How to Hustle Your Way to a Business That Works

by Marnus Broodryk

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Overview

Discover the secrets that distinguish successful entrepreneurs from those who fail, and learn which rules to follow and which to break.

This is not just another one of those books about 'rules'; this book may be the defining factor that will turn your dream into reality. Many have succeeded at being an entrepreneur, but many, many more have failed. Which side would you rather be on? Sure, entrepreneurship is often about breaking the rules. But there are also a number of them that you should follow if you want to survive long enough to see what happens when you do.

A business should be more than just a venture - it should be an adventure! The difference between a successful journey, rather than a wasted one, is knowing when to do what. That is what this book is about. Not science, but experience. The rules of hustle.

Marnus Broodryk, one of South Africa's best-known young entrepreneurs, shares the lessons he wishes he'd been taught before he started out.


Product Details

ISBN-13: 9781472144683
Publisher: Little, Brown Book Group
Publication date: 12/29/2020
Pages: 240
Product dimensions: 5.40(w) x 8.40(h) x 0.80(d)

About the Author

Marnus Broodryk was born and raised in the Free State, South Africa. Raised by a single mum, his 'rags to riches' success story reads like a movie script. He started washing cars and cutting grass to pay for school himself, followed by 18-hour days to get through university.

A short decade later and Marnus has built one of the most valued and successful accounting firms in South Africa, The Beancounter, and was the youngest investor ever to be on the international television show Shark Tank.

Marnus is one of the best-known entrepreneurs in South Africa and has become a thought leader and advocate for small business owners. Through his own platforms he regularly shares information and hosts various events to connect established entrepreneurs. He also speaks frequently at both entrepreneurial and C-Suite events, helping audiences understand the intricacies of success.

Table of Contents

Introduction ix

1 Let's Get a Few Things Straight … 1

Rule 1 Get your head right 4

Rule 2 You're not the first 6

Rule 3 Reality ran out of champagne 8

Rule 4 Prepare for sacrifice 10

Rule 5 The trap of employment 12

Rule 6 Get on with it! 14

Rule 7 Divan Botha - Make the jump 16

Rule 8 Have a mindset for change 18

Rule 9 Thoughts become things 20

Rule 10 The only certainty in life is death 22

Rule 11 Don't go broke trying to look rich 24

2 Entrepreneurial business stages the right step at the right time: Part 1 - The early years 29

Rule 12 The one-page dynamic plan 30

Rule 13 Know your break-even figure 32

Rule 14 Use what you've got 34

Rule 15 Over-prepare to under-succeed 36

Rule 16 Walk behind your success 38

Rule 17 Short cut suicide 40

Rule 18 The right corporate structure 42

Rule 19 The technical person dilemma 44

Rule 20 (Paying) customers first! 46

Rule 21 Understand the numbers 48

Rule 22 You are not a bank 50

Rule 23 Farren Maré - Change your mindset 52

The right step at the right time: Part 2 - up and sprinting 55

Rule 24 Outbuild your competition 56

Rule 25 Slow death by email 58

Rule 26 Stop the DIY 60

Rule 27 Welcome the age of digital automation 62

Rule 28 How to be lazy 64

Rule 29 You get who you pay for 66

Rule 30 Time for an office 68

Rule 31 The right financing at the right time 70

Rule 32 Put on a pair of customer-sized shoes 72

Rule 33 Make marketing matter 74

Rule 34 Erik Kruger - Distraction to focus 76

The right step at the right time: Part 3 - scaling up. and up. and up 79

Rule 35 Big isn't always better 80

Rule 36 Scaling through systems 82

Rule 37 Economising or expanding? 84

Rule 38 Know when to finance 86

Rule 39 Mark Forrester - The three pillars that shaped our success 88

The right step at the right time: Part 4 - getting ready to sell 93

Rule 40 Know what you're getting into 94

Rule 41 Being prepared to sell 96

Rule 42 Understanding the 'valuation' idiom 98

3 Hustle. Hustle. Hustle. Hustle. Then Keep Hustling 101

Rule 43 Size the prize 104

Rule 44 Find your BO 106

Rule 45 The power of 'NO!' 108

Rule 46 Kill your darlings 110

Rule 47 5 minutes or bust 112

Rule 48 Romeo Kumalo - 10 mini-rules 114

4 It's not just about you 117

Rule 49 Culture isn't just for yoghurt … 120

Rule 50 No job description grey areas 122

Rule 51 Ryk Neethling - Lessons from an Olympian 124

Rule 52 Status meetings are crucial 126

Rule 53 Your people must replace you 128

Rule 54 Be careful with your numbers guy 130

Rule 55 Celebrate their successes 132

Rule 56 Give credit where it's due 134

Rule 57 Incentivise 136

5 … But it's also just about you 139

Rule 58 Paul Bulpitt - Know what you'll be famous for 142

Rule 59 Be an early bird 144

Rule 60 Meditation 146

Rule 61 Start a journal 148

Rule 62 Don't sleep only when you're dead 150

Rule 63 Healthy body, healthy business 152

Rule 64 An evening routine 154

Rule 65 Set some limits 156

Rule 66 The 90-minute rule 158

Rule 67 Stay true to yourself 160

Rule 68 Vinny Lingham - On being visionary 162

Rule 69 The good guy always wins 164

Rule 70 Listen to that nagging little voice 166

6 The master of your environment 169

Rule 71 No business is an island 172

Rule 72 Adriaan van der Spuy - The bigger they are … 174

Rule 73 Uncouple your business and personal affairs 178

Rule 74 Trust, but don't be stupid 180

Rule 75 On the pages of giants 182

Rule 76 You are what you eat 184

Rule 77 The secret to anything: find the recipe 186

Rule 78 Declutter 188

7 Be careful who you get in the pool with … 191

Rule 79 Beware of funding 192

Rule 80 Don't give up equity 194

Rule 81 How to pitch 196

Rule 82 Don't sleep with a stranger 198

Rule 83 Who has your back? 200

Rule 84 Dawn Nathan-Jones - Banishing the myth of balance 202

8 Constant reminders 205

Rule 85 Don't replace your customers; grow them 208

Rule 86 You will have bad days 210

Rule 87 Gil Oved - Ships not seen 212

Rule 88 Control only what you can 214

Rule 89 The myth of the glass ocean 216

Rule 90 It all really depends on you 218

Final words 222

Some appreciations 224

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