Table of Contents
Acknowledgments ix
Prepare the Cabin for Takeoff
Chapter 1 Unmasking the Myth 3
Chapter 2 Softening Up the Beachhead 7
Chapter 3 The Big Idea 11
Chapter 4 60 Minutes… Really? 17
Climbing Through 10,000 Feet
Chapter 5 Thinking… About What? 23
Chapter 6 Chameleon at the Top 29
Chapter 7 Your Big Picture on the Back of an Envelope 33
Chapter 8 What Your Customers Want… Right Now! 37
Chapter 9 It's Not Your Products Anymore 41
Chapter 10 Mission-Driven Business 45
Chapter 11 Establishing Loyalty 49
Chapter 12 Revelation: The Answers Aren't in the Numbers 53
Chapter 13 The Magic of Renewal 57
Chapter 14 Kill Your Culture 63
Chapter 15 Eastern Versus Western Medicine for Business 67
Chapter 16 Activity Beats Execution 71
Chapter 17 Your Goggles for Greatness 75
Chapter 18 Strategy and Execution 79
Chapter 19 The Team Trap 83
Chapter 20 To Tweet or Not to Tweet 87
Chapter 21 Bad Goals 91
Chapter 22 Continuous Turnaround 95
The Captain Has Turned Off the Seatbelt Sign
Chapter 23 Accelerant for Your Thinking 99
Chapter 24 Authenticity 105
Chapter 25 Leadership Is an "Inside Job" 109
Chapter 26 Humility Not Hubris 111
Chapter 27 Moments of Truth 115
Chapter 28 Thermonuclear Influence 119
Chapter 29 Flip the Pyramid 123
Chapter 30 The Last to Know 127
Chapter 31 Volunteers Versus Employees 131
Chapter 32 Duty Versus Responsibility 135
Chapter 33 Go for Broke 137
Chapter 34 Your Uber Weapon-Emulation! 141
Chapter 35 Be the Lore 143
Touchdown
Chapter 36 The "L" Word 149
Chapter 37 Trust 151
Index 155
About the Author 163
