There’s really nothing better than discovering the real results that real Google Pay-Per-Click (PPC) ads produce in the real world. In this book, those real results are presented to you - again and again.
Google AdWords is considered by many as the most powerful method of gaining business
today. It’s an extremely powerful tool – that’s true.
But its inherent power leads many, many advertisers to great frustration.
That’s not the worst of it. A downward spiral of ad performance can lead you to throw more and more cash at Google (and they really don’t need more of it!) in a desperate attempt to get AdWords performing as well as you ‘know’ it should. Everyone else is doing so well with Google Pay-Per-Click….aren’t they?
