35 Ways to Market and Sell Products and Intellectual Property

by Matthew Yubas

Overview

Find out the 35 ways to market and sell products and intellectual property.
This guidebook includes step-by-step processes, examples, and resources.

You’ll find out:
* Methods – 35 ways to market and sell products and intellectual property.
* Why products fail and why products succeed.
* Retailers – How to approach retailers and what you need to prepare.
* Retailer Evaluation – What retailers are looking for in new products.
* Walmart – How to get a product into Walmart.
* Women and Minorities – How to get assistance for Women and Minorities.
* Showrooms – How to sell a product through showrooms.
* Sales Reps – How to hire and manage sales reps.
* Home Shopping – How to sell a product on QVC and HSN.
* Infomercials – How to sell a product using Infomercials (DRTV).
* Catalogs – How to sell a product using Catalogs.
* Webstores - How to sell a product using Webstores.
* Promotional Product – How to sell a product as a Promotional Item.
* Trade Shows – How to market and sell a product at Trade Shows.
* OEM – How to sell a product as an OEM.
* License and Sell IP – 8 different ways to license and sell your intellectual property for royalties or an upfront payout.

The material is clear and concise. There's no fluff, just straight to the point methods and information.

Product Details

BN ID:	2940033097319
Publisher:	Matthew Yubas
Publication date:	03/07/2012
Sold by:	Smashwords
Format:	eBook
File size:	228 KB

About the Author

Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. He has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, software applications, wireless devices, and home décor. Matthew is the author of several articles, kits, and books including "Product Idea to Product Success" which has been used by inventors, entrepreneurs, colleges, government agencies, and sold into 14 countries. He has been featured on television and radio and has been tapped for his expertise in bringing products to market in many syndicated publications. Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. In Management and Marketing from San Diego State University.