Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period.
Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.
Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings who all started their own record labels and released classic albums before moving on to become multifaceted businessmen hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.
These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.
|Publisher:||Little, Brown and Company|
|Product dimensions:||6.10(w) x 9.30(h) x 1.20(d)|
About the Author
Table of Contents
Chapter 1 The Originators 13
Chapter 2 Writing on the Wall 37
Chapter 3 Bad Boys 60
Chapter 4 Studio Gangsters 83
Chapter 5 Aftermath 105
Chapter 6 Fashion Fortunes 125
Chapter 7 A Fourth King? 141
Chapter 8 The Beats Generation 162
Chapter 9 Grape Expectations 180
Chapter 10 Sound Investments 199
Chapter 11 Ice in the Winter 218
Chapter 12 State of the Art 234
Afterword: Kings, Queens, Presidents, and Precedents 249
Giving Back 256
Cast of Characters 257