250 Rules of Business: Secrets to Growing Your Career and Profits

by Steven Schragis, Rick Frishman

Overview

There is no one rule for business success, no one principle that can help you meet every challenge. The realities of doing business are just too complex. However, there are lots of little rules that can guide and assist you along the way—and that’s what 250 Rules of Business is all about. In this groundbreaking book, Steven Schragis and Rick Frishman have collected all they've learned from the movers and shakers of virtually every industry and boiled it down into smart, simple strategies.
The wisdom collected in these pages comes from individuals who have worked in the trenches, solved the hard problems, rallied the troops, and risen to the top of their fields where they harvested record profits. Schragis and Frishman asked them to share a single business insight—a basic rule, practice, or belief that played an important role in their success. Some of the responses were basic, intuitive. But others were amazing and eye-opening, the kind of nugget that makes you stop and think. As Yogi Berra said, you can observe a lot by just watching. Master just one rule a day and in no time you'll manage everything—people, workloads, companies—with more skill, more confidence, and more success!

Product Details

ISBN-13:	9781614485162
Publisher:	Morgan James Publishing
Publication date:	08/01/2013
Pages:	250
Product dimensions:	6.00(w) x 8.90(h) x 0.80(d)

About the Author

Before founding One Day Universityin 2006, Steven Schragis’s career spanned a variety of roles in education and media. He was the founder/CEO and publisher of the Carol Publishing Group, parent company of Citadel Press, UniversityBooks, Birch Lane Press, and Lyle Stuart. His companies published nearly two thousand books including twelve national NY Times bestsellers—two that reached #1 in over a dozen countries. Steven was co-founder and publishing director of Spy Magazine, one of the most influential media properties in recent decades, as well as marketing director of Reed Business Information, one of the world's largest publishers of trade magazines and business information. He was also the marketing director of the Doral Hotel Corporation.
As an attorney admitted to practice in New York and Florida, Steven has taught intellectual property law and marketing classes at New York University, the Universityof Chicago, and Harvard Law School. He has been profiled in Forbes, New York Magazine, The Wall Street Journal, and on PBS and NPR in connection with his innovations in continuing education.

Rick Frishman, publisher of Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect), has been one of the leading book publicists in America for more than thirty-six years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon & Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Group, and Hyperion Books.
Rick has also appeared on hundreds of radio shows and more than a dozen TV shows nationwide, including Oprah and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post, and scores of other publications. He is the coauthor of thirteen books, including national bestsellers Guerrilla Publicity, Networking Magic, and Where’s Your Wow?

Read an Excerpt

Introduction Starting, managing and growing a business isn’t easy, and everyone is quick to offer you differing advice. Thousands of business books, articles, programs, courses, and workshops insist that they have the answers. Many of them are superficial, theoretical, impractical, or unclear, and they often contradict each. It all gets confusing and you don’t know where to turn.
Over the years, we’ve had the good fortune to meet, work with, and spend considerable time with many highly respected and successful business leaders. These individuals have worked in the trenches, solved the hard problems, rallied the troops, and risen to the top of their fields where they harvested record profits. Many of these leaders have become our teachers, mentors, colleagues, and friends. We’ve watched them operate, conducted business with them, and benefited from their advice.
We made it our practice to ask them to share a single business insight with us—-a basic rule, practice, or belief that played an important role in their success. Some of the responses we received were basic, intuitive, and items that we already knew. But others were amazing and eye opening; they constantly made us stop and think.
The point is, as Yogi Berra said, you can observe a lot by just watching. So we wrote them down and spent time examining if and how they could work for us. Then we tried to apply them to our businesses, careers, and other aspects of our lives.
Steven Schragis Rick Frishman

What People are Saying About This

From the Publisher

Rick is my go-to guy for book publicity and marketing. I trust him deeply and he's earned his reputation as an expert, a creative confidante, and the best book publicist in the nation. —-Brendon Burchard, Author of Life's Golden Ticket, and The Millionaire Messenger, Founder of Experts Academy and Experts Industry Association
    
There are only ten people who understand and have mastered the book publishing process—-Rick Frishman is one of them—-i have counseled him, listened to him, and watched the books he promoted turn to gold. If you're looking for someone to take your book to the promised land, I promise that Rick Frishman is the rocket ship that will take you there. —-Jeffrey Gitomer, Founding Partner at Ace of Sales

Steven Schragis is one of the smartest guys I know. When it comes to business, he knows every angle—-including what to say and how to say it!” —-Donald Trump

Editorial Reviews

Rick is my go-to guy for book publicity and marketing. I trust him deeply and he's earned his reputation as an expert, a creative confidante, and the best book publicist in the nation. —Brendon Burchard, Author of Life's Golden Ticket, and The Millionaire Messenger, Founder of Experts Academy and Experts Industry Association
    
There are only ten people who understand and have mastered the book publishing process—Rick Frishman is one of them—i have counseled him, listened to him, and watched the books he promoted turn to gold. If you're looking for someone to take your book to the promised land, I promise that Rick Frishman is the rocket ship that will take you there. —Jeffrey Gitomer, Founding Partner at Ace of Sales

Steven Schragis is one of the smartest guys I know. When it comes to business, he knows every angle—including what to say and how to say it!” —Donald Trump

From the Publisher