19 Tips For Successful Public Relations: Insights on Media Relations and Reputation Management

by Brant Skogrand

Overview

According to the Public Relations Society of America, �Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.� Many organizations, however, struggle with how to successfully integrate public relations into their marketing mix.

In 19 Tips for Successful Public Relations, Brant Skogrand, APR, MBC, provides tips, insights and reflections to help business owners realize the positive impact that public relations can have on achieving their business objectives. He covers topics such as: preparing for a newspaper or magazine interview, public relations plan elements, optimizing your online pressroom and more. Skogrand answers, �What is a press release?� and even provides a press release example and a media advisory example.

Product Details

BN ID:	2940016408552
Publisher:	Skogrand PR Solutions, LLC
Publication date:	04/23/2013
Sold by:	Barnes & Noble
Format:	eBook
File size:	485 KB

About the Author

Brant Skogrand is the chief communications officer of Skogrand PR Solutions, LLC (www.skograndpr.com), a public relations, social media and search engine optimization firm. He is Accredited in Public Relations, a Certified Master of Social Media and is certified in search engine marketing. He has a bachelor�s degree in journalism from the University of Minnesota and a master�s degree in business communication from the University of St. Thomas. Skogrand has served as the chair of the Midwest district and as president of the Minnesota chapter of the Public Relations Society of America. He also is the author of the book �From Fringe Party to Serious Contender� and posts regularly to the Skogrand PR Solutions Blog (www.skograndpr.blogspot.com). Skogrand resides in Apple Valley, Minn., with his wife, son and calico cat.