Steve Jobs – MacWorld – 1997
"Sometimes, points of view can really make you look at things differently"
This single quote summarizes the very reason why we publish the "185 quotes and thoughts from Steve Jobs": we focused on the things that could broaden your horizon, develop your critical thinking or reassess a situation. What is it that Steve – as everyone called him - had said that could have an impact today on your business or on your life?
This is the purpose of this book: collect some of the finest words of Steve that you can reflect on.
Genius, innovator, inventor, artist, world-changer; one of the greatest advocate of innovation and quality. There is thousands of web pages and dozens of books about Steve. Yet, in the same way Steve relentlessly repeated during his lifetime, we were not satisfied with current publications, so we create our own book, organized it in the way that made sense to us, favored long-form quotes when we could, and included some interview passages that other publishers disregarded, but that we found of great interest.
This volume is the result of countless hours of searching, reading, watching, collecting any work about Steve. Whether it is books, written or videos interviews, articles and reportages.
We had found not only quotable pieces, but also ideas Steve expressed that we deemed relevant to truly understand and capture Steve's spirit and timeless philosophy on life.
For the sake of readability, when gathering quotes from videos, we discarded words used in spoken language that can't really be transcript nicely on paper.
Steve acknowledged failures and being wrong. There is a number of contradicting moments in Steve's 40ish years in the industry. How could it be any different? We have not included those. We focused instead on evergreen product, strategy, markets, management, and creativity knowledge that Steve passed on to us; as well as views on his philosophy of life.
