15 Questions About Social Media

by Massimo Moruzzi

Overview

Does all the hype surrounding social media make sense?

What are social media? Are they the same websites we used to call social networks?

Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? What is the value of a Facebook "like"? What is "organic reach"? What happens now that the "earned media" free lunch is over?

Product Details

ISBN-13:	9781987024531
Publisher:	Barnes & Noble Press
Publication date:	01/26/2019
Series:	15 Questions , #2
Pages:	46
Product dimensions:	5.00(w) x 8.00(h) x 0.10(d)

About the Author

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?