100 Mind-Altering Selling Tools! Buying Triggers
Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. Your points could be your benefits, guarantees, testimonials, closing, opening, postscripts, and headline. Some other points would be features, case studies, customer lists, etc.
Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon a
time ..." Another example would be, "Last year,
one of my friends and I were..."
You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not understand,
define it or use an example to help them
understand it.
"1113535138"
Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon a
time ..." Another example would be, "Last year,
one of my friends and I were..."
You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not understand,
define it or use an example to help them
understand it.
100 Mind-Altering Selling Tools! Buying Triggers
Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. Your points could be your benefits, guarantees, testimonials, closing, opening, postscripts, and headline. Some other points would be features, case studies, customer lists, etc.
Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon a
time ..." Another example would be, "Last year,
one of my friends and I were..."
You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not understand,
define it or use an example to help them
understand it.
Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon a
time ..." Another example would be, "Last year,
one of my friends and I were..."
You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not understand,
define it or use an example to help them
understand it.
1.0
In Stock
5
1
100 Mind-Altering Selling Tools! Buying Triggers
100 Mind-Altering Selling Tools! Buying Triggers
eBook
$1.00
Related collections and offers
1.0
In Stock
Product Details
| BN ID: | 2940013191761 |
|---|---|
| Publisher: | Lou Diamond |
| Publication date: | 07/31/2011 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 44 KB |
From the B&N Reads Blog