100 Days of Brave: How to launch a business you love in three months

by Iolanthe Gabrie

Overview

Start a business that you love in just over three months. If you want to live life on your own terms, work for yourself in a business that you love, and enjoy the freedom and rewards that entrepreneurship brings, then this book is your ultimate roadmap. Stop dreaming about bringing your business idea to life and make a start. 100 Days of Brave is your call to action! Discover how to scope out your business idea and build firm foundations. Create your brand, build a community of loyal fans, and find and grow your customer base. Learn about marketing and networking – and don’t forget to celebrate the wins along the way. Whether you start with a part-time hustle or dive straight into a new full-time business, this practical and inspiring book will provide invaluable support. There is no secret to success in business. There is only the choice to accept total responsibility for your life. Is now your moment to be brave?

Product Details

ISBN-13:	9781922611406
Publisher:	Major Street Publishing
Publication date:	09/01/2022
Pages:	216
Product dimensions:	6.00(w) x 9.25(h) x 0.50(d)

About the Author

IOLANTHE GABRIE, digital polymath and Director of social media agency Ruby Assembly, knows good business. Creating inimitable brand content of rare depth, Iolanthe is a sought-after digital marketing authority, business mentor, speaker and author with a focus on the startup space. Iolanthe shares her passion and expertise for very good business via Serious Women’s Business: Northside, a 500-strong networking group based in Melbourne, and on her podcast: Sell Less. Mean More.

Table of Contents

Preface: Can you be brave, just for today? vii

Introduction: Finding your business course 1

Part 1 Brave Beginnings 5

1 What's your why? 7

2 What's your skill? 9

3 Your intuition 12

4 Do your market research 19

5 Observe your competition 26

6 Hack it 30

7 Clarify your offering 33

8 What's in a name? 40

9 Taxing matters 48

10 Don't quit your day job 56

11 Resourcing your business 62

12 The Two C's 71

13 Pricing 79

14 Tell me about your business 88

15 Things to know about your new life as an entrepreneur 91

Part 2 Building Brave 95

16 Claiming your brand 97

17 Logo love 102

18 Photography 107

19 Websites and blogs 111

20 Copywriting matters 118

21 User experience 123

22 Social media 128

23 Growing your customer list 143

24 The Digital Dark Arts 150

25 Collateral counts 153

Part 3 Being Brave 157

26 The charm offensive 159

27 Know your ideal client 163

28 Prospecting ain't a dirty word 167

29 Developing your prospecting and marketing calendar 175

30 Ouch, that hurts! 177

31 Everybody needs good networking 180

32 Guerrilla marketing 185

33 Referral relationships 189

34 Let's start a party up in here 191

Closing notes 195

About the author 197

Acknowledgements 198

Index 199