10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work

by Barry H Cohen

Overview

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

Product Details

ISBN-13:	9781507209301
Publisher:	Adams Media
Publication date:	05/22/2018
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	272
File size:	1 MB

About the Author

An Adams Media author.