A Better Idea An explanation of great performance that makes sense Growing up in Crawford, Mississippi (population: 636), Jerry Rice had to be talked into joining his high school’s football team. The coach had reportedly heard that the…Read more
Business & Innovation
Deciding which problems to work on may be one of the most important decisions you make, because people can lose years (or a lifetime) working on the wrong problem. Dave had a problem once (okay, he’s had a lot…Read more
SELECTION FROM
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight
I got a letter from that Jeff Johnson fellow at the start of the year. After our chance meeting at Occidental, I’d sent him a pair of Tigers, as a gift, and now he wrote to say that he’d…Read more
Introduction NOTHING IS WRONG WITH ANYTHING January 9, 1928: Henry Ford was in a spirited mood as he toured the Ford Industrial Exhibit with his son, Edsel, and his aging friend Thomas Edison, feigning fright…Read more
We drove over to the Brewer house in two vehicles (fuel efficiency be damned, Howdy Doody). On the way over I received a call from the deputy examiner; she had sent a paramedic over so the death could be pronounced.…Read more
We’re Going to Need a Bigger Van Hong Kong, China, December 2007 In the lobby of Hong Kong’s opulent Shangri-La Hotel, perched on a steep hill with views over the city’s skyscrapers and the narrow harbor below, there was a…Read more
Rule Two—Embrace Your True Expenses You’ve already met Rule Two: Embrace Your True Expenses. You know it prompts you to break down big expenses by assigning dollars to them each month. Enough said, right? Sort of. Here’s the thing…Read more
Despite all the failures of individuals, units, and leaders, and despite the myriad mistakes that had been made, there was only one person to blame for everything that had gone wrong on the operation: me. I hadn’t been with our…Read more
FACING AN INSURMOUNTABLE PROBLEM—her low Social Security benefit—Linda did what anyone would: consulted the internet. She came across a website with the following words: Maybe you were a gypsy, vagabond or hobo in a past life, but you think you…Read more