Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
Title: Slave in A Box: The Strange Career of Aunt Jemima / Edition 1, Author: Maurice M. Manring
Title: The Hidden Persuaders, Author: Vance Packard
Title: The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources / Edition 1, Author: Neil Rackham
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Title: Nietzsche: Beyond Good and Evil: Prelude to a Philosophy of the Future / Edition 1, Author: Friedrich Nietzsche
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere / Edition 1993, Author: Wilson Bryan Key
Title: The Age of Persuasion: How Marketing Ate Our Culture, Author: Terry O'Reilly
Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, Author: Thomas Frank
Title: Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives / Edition 1, Author: Barbara Mueller
Title: Brand New China: Advertising, Media, and Commercial Culture, Author: Jing Wang
Title: Kleppner's Advertising Procedure / Edition 18, Author: Ronald Lane
Explore Series
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Title: Pick Me: Breaking Into Advertising and Staying There / Edition 1, Author: Nancy Vonk
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
Title: Measuring Up: How Advertising Affects Self-Image / Edition 1, Author: Vickie Rutledge Shields
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Title: Advertising and Promotion: An Integrated Marketing Communications Perspective / Edition 11, Author: George E. Belch
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
Title: Advertising Management / Edition 1, Author: Donald W Jugenheimer
Title: The Commercialization of American Culture: New Advertising, Control and Democracy / Edition 1, Author: Matthew P. McAllister

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