Title: Exploring Requirements: Quality Before Design, Author: Donald C. Gause
Title: Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company / Edition 1, Author: Timothy M. Laseter
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
Title: The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management / Edition 1, Author: Linda Gorchels
Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Edition 2, Author: Adam Morgan
Title: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant / Edition 1, Author: W. Chan Kim
Title: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage / Edition 1, Author: Pat Fallon
Title: Managing Creativity and Innovation, Author: Harvard Business Review
Title: The McGraw-Hill 36-Hour Course: Product Development / Edition 1, Author: Andrea Belz
Title: Brand Asset Management: Driving Profitable Growth Through Your Brands / Edition 1, Author: Scott M. Davis
Title: Life Cycle Cost Assessments for Military Transatmospheric Vehicles / Edition 1, Author: Melvin Eisman

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